Where to Shop in Reykjavík: Why Rammagerðin is One of the Best Design Stores in Iceland

Reykjavík, the vibrant capital of Iceland, is a city that captivates with its stunning natural beauty and rich cultural tapestry. Beyond the breathtaking landscapes and geothermal wonders, Reykjavík offers a unique shopping experience, especially for those with an eye for design and authentic local craftsmanship. When you're wondering where to shop in Reykjavík, you'll find a delightful array of boutiques and galleries. But for a truly immersive journey into Icelandic design, one name consistently stands out: Rammagerðin. More than just a store, it's a cultural institution, a treasure trove of Icelandic gifts Reykjavík visitors and locals alike cherish.

Step into Rammagerðin, and you're stepping into history. Founded in 1940 by Jóhannes Bjarnason, Rammagerðin began its journey as a humble framing workshop. Over eight decades later, it has blossomed into Iceland's oldest and most beloved design store . For generations, Icelanders have trusted Rammagerðin to provide high-quality, authentic Icelandic products, evolving from picture frames to a diverse collection of gifts, woolens, and ceramics by the 1960s . This deep-rooted history and commitment to local artistry make it the best design store Reykjavík has to offer, a place where tradition and contemporary design beautifully intertwine.

One of the many charms of Rammagerðin is its accessibility. You'll find its welcoming doors in some of Reykjavík's most iconic locations, making it incredibly convenient for visitors exploring the city. The flagship store is prominently located on Laugavegur, Reykjavík's famous shopping street, bustling with cafes, boutiques, and vibrant street art. Another essential stop is their store on Skólavörðustígur, the picturesque street leading up to the majestic Hallgrímskirkja church, known for its charming shops and galleries. For those arriving or departing, or simply enjoying a cultural evening, Rammagerðin also has a presence in the stunning Harpa Concert Hall, offering a curated selection of their finest items . These prime locations ensure that no matter where your Reykjavík adventures take you, a piece of authentic Icelandic design is always within reach.

Rammagerðin prides itself on showcasing the very best of Icelandic creativity, bringing together adiverse collection of renowned Icelandic brands and talented artists. Here, you can discover the luxurious skincare of Blue Lagoon, known for harnessing the power of Iceland's geothermal waters. For those seeking unique fragrances, Andrea Maack and Fischersund offer captivating scents that evoke the essence of the Icelandic landscape. Fashion enthusiasts will appreciate the exquisite real fur designs from Feldur and the timeless, nature-inspired clothing from Farmers Market. And for those who appreciate the tactile beauty of handcrafted goods, Rammagerðin proudly features the works of Iceland's best ceramic artists, including talents like Bjarni Viðar Sigurðsson and Aldís Bára Einarsdóttir . This careful curation makes Rammagerðin an unparalleled destination for finding truly special Icelandic design store pieces.

One of Rammagerðin's greatest strengths is its ability to cater to every taste and budget, ensuring that every visitor can find a meaningful souvenir or gift. Whether you're looking for a significant investment piece or a small token to remember your trip, the store offers a full price range. Their extensive selection includes stylish clothing, intricate jewelry, high-quality cosmetics, and a wide array of small souvenirs and gifts perfect for loved ones back home. Of course, no visit to an Icelandic design store would be complete without exploring their collection of authentic Icelandic wool sweaters, or Lopapeysa. These iconic garments, known for their warmth and distinctive patterns, are a testament to Iceland's rich textile heritage and make for a perfect, practical keepsake. From the practical to the purely aesthetic, Rammagerðin truly has something for everyone.

Beyond the beautiful products, what truly sets Rammagerðin apart is its team. The staff are not merely salespeople; they are passionate ambassadors of Icelandic design, deeply knowledgeable about the products and the stories behind them. They work closely with local artists and designers, fostering a vibrant creative community and ensuring that the store's offerings remain fresh, authentic, and representative of the best of Iceland. Their friendly demeanor and willingness to share insights into Icelandic culture and craftsmanship contribute to what many describe as the best customer service in town. Visiting Rammagerðin is not just a shopping trip; it's an opportunity to connect with the heart and soul of Icelandic artistry through genuine, personal interactions.

For those seeking trusted local recommendations, The Reykjavík Grapevine, Iceland's most respected English-language publication, has consistently recognized Rammagerðin's excellence. The store has been named the "Best Design Store" by Grapevine multiple times, including in 2021 and 2022, and was highlighted again in 2023 and 2026. This consistent recognition from a publication deeply embedded in Reykjavík's cultural scene underscores Rammagerðin's reputation as a leader in showcasing and celebrating Icelandic design. It's a testament to their unwavering commitment to quality, authenticity, and supporting local talent, solidifying its status as the premier destination for souvenirs Reykjavík has to offer.

The Reykjavík Grapevine. "Best Of Reykjavík Shopping 2022: Best Design Store." The Reykjavík Grapevine, 19 July 2022, grapevine.is/best-of-reykjavik/2022/07/19/best-of-reykjavik-shopping-2022-best-design-store/. Accessed 8 Apr. 2026.

As you plan your exploration of Reykjavík, make sure to carve out time for a visit to Rammagerðin. Whether you're searching for the perfect Icelandic gifts Reykjavík, a unique piece of art, or simply want to immerse yourself in the world of Icelandic design, Rammagerðin offers an experience unlike any other. It's a place where history, culture, and creativity converge, offering a warm welcome and a genuine connection to the spirit of Iceland. Stop by one of their conveniently located stores and discover for yourself why Rammagerðin is truly the best design store in Iceland.